Nova Sana

Building a wellness brand from the name on the door to the products on the shelf.

Industry

Wellness / bodywork / consumer products

Partnership

Two years

Relationship

Brand, digital, space, photography, and product partner

Status

Engagement complete; the business has since changed hands. Shown as designed and built during the partnership.

Scope

Naming, identity, website and copy, photography, space and signage, marketing materials, product naming, packaging, labels, product copy, and product photography

The Nova Sana reception: the circular S mark mounted on the wall, a marble desk, a retail shelf, and a treatment room through an open sliding door

Two yearsA partnership that expanded across brand, space, digital, and products

Named from scratchKeeks created the Nova Sana name and identity

Space to screenThe physical environment, photography, and website were built as one experience

Services to productsThe brand later extended into packaging and consumer products

The idea existed. The brand did not.

Nova Sana began with a bodywork concept and a physical location. Before it could become a public-facing business, it needed the things people would actually encounter: a name, an identity, a way to understand the service, a website, a physical environment, and a reason for all of those pieces to feel like the same company.

Keeks built that system. What started with naming and identity expanded across the space, photography, website, marketing materials, and eventually a line of wellness products.

Nova Sana owned the methodology, services, and underlying product decisions. Keeks built the brand and customer-facing experience around them.

The Nova Sana hanging sign outside the entrance: the circular S mark and the name in white on a dark panel

One brand, expanding with the business.

01Name itA company name, identity, voice, and visual language.
02Make it physicalSignage, environmental applications, branded materials, and the space itself.
03Make it understandableWebsite structure, copy, photography, and the public client experience.
04Extend it into productsProduct naming, labels, packaging, photography, and sales materials.

A name people could remember, and a system that could carry it.

Nova Sana needed to feel calm and considered without disappearing into generic wellness language. Keeks developed the name and identity, then built the typography, color, layout, voice, and visual direction around it.

That system had to work far beyond a logo. It moved onto signage, stationery, apparel, printed materials, digital surfaces, and eventually products.

The mark applied as a decal on the studio window, the street behind it out of focus

The stationery system on black: a notebook, envelope, letterhead and business cards, each carrying the mark in gold

A business card in gold foil on black, propped against a clip

A white mug carrying the mark and the name

A grey polo shirt worn with the mark and the name printed on the chest

The brand had to work before anyone read the website.

Nova Sana was a physical experience first. The reception area, treatment rooms, signage, branded details, and materials all had to make the same company visible.

Keeks helped shape those customer-facing touchpoints and photographed the finished environment. That photography then became part of the website and marketing, so the digital brand came from the real place rather than a separate visual world.

A Nova Sana treatment room: a made table, dark cabinetry and a marble counter

The waiting area: three grey mid-century chairs and a small table beside a window

The red-light room in use, a client standing before the lit panel

The website had to make an unfamiliar experience understandable.

Keeks designed the site structure, wrote the customer-facing copy, and built the visual story around original photography from the space.

The job was to make the concept legible before a visit: what Nova Sana was, what the experience looked like, and how someone could take the next step.

The top of the Keeks-era Nova Sana website in a browser: the header and navigation, a full-width photographic banner headed Soft Tissue Therapy, and the opening of the first written section below it

A content section of the same website: two panels that alternate a photograph and a written block left to right

The printed trifold opened out on a wooden surface, its panels combining photography with written explanation

The brand moved from the treatment room to the shelf.

As the business evolved, Nova Sana began putting more emphasis on consumer wellness products. The brand needed to stretch into something a customer could hold without feeling like a second company.

Keeks carried the system into product naming, labels, boxes, inserts, product copy, photography, and presentation materials. The same visual language that began in the space now had to work at product scale.

CALM: a dark dropper bottle beside its box, both carrying the gold mark and the product name

CALM balm: a jar beside its carton, in the same dark and gold system

SUPPORT: a softgel blister pack beside its carton, in the same dark and gold system

The red-light panel beside its black presentation box, goggles and printed manual, the mark in gold across the box

The flat production dieline for the red-light box, marked with its folds and finished dimensions

The opened box: the panel seated in its foam tray beside the goggles, with the printed manual laid on top

The business changed. The brand was built to move with it.

Over two years, Nova Sana evolved from a service-led concept toward a more product-focused model. The work changed with it, but the foundation stayed consistent: one name, one identity, and one visual language carried across the space, website, photography, packaging, and customer-facing materials.

Nova Sana has since changed hands. The work here is shown as it was built.