The journal

Strategy

An empty white display pedestal on a dark wood floor against a lit gallery wallStrategy

More Sales Activity Won’t Fix a Placement Problem

A busy pipeline can still leave every prospect starting cold. The problem may not be reach. It may be that the market cannot place the company.

Apparent Energy identity transitioning to the Enervolt brand identityStrategy

A Pivot Is Not Complete When the Decision Is Made

You can change direction and keep running the company you just left. The proposal, the intake form, and the metrics still carry the old direction. The decision changed. The company did not.