Xande Ribeiro is a is a Brazilian Jiu-Jitsu practitioner, mixed martial artist and submission wrestler. He is a two-time World Black Belt Absolute (open weight) World Jiu-Jitsu Champion, five-time World Black Belt Heavy Weight Champion, and three-time World Black Belt Pro Division Champion. When Xande requested a rebrand for a modern audience, we jumped at the chance, working closely to create a new mark with applications across his product line.