Serenity Chiropractic

Creating Customized Healing

Serenity Chiropractic wanted to refresh their brand to attract a younger female demographic without alienating their current, older client base. After researching the local offerings and zeroing in on the ideal age and income demographic, we created a new brand that used feminine shapes and a focus on negative space. The result was a sophisticated, yet playful identity that resulted in a 22% increase in walk-in clients in the first 90 days.

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