Led by world-renowned expert Dr. Irwin Goldstein, San Diego Sexual Medicine (SDSM) provides cutting-edge treatment for sexual medicine concerns. We were tasked with creating an online identity that was informative, yet made visitors at-ease when exploring a potentially sensitive subject.
First, we created custom content management system (CMS) templates to make it simple for staff to add educational materials. Next, we created a customized search engine optimization (SEO) plan to attract and retain visitors. Through keyword research, constant metadata updating and reviews of visitor behavior through analytics, we increased the number of courtesy call requests by more than 200%, which has led to a 57% increase of real profit over an 18 month period.